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Privacy Notice

This Privacy Policy describes our collection, use, disclosure, retention, and protection of your personal information. It applies to all websites and mobile applications owned by the Farfetch Group, as well as certain information collected by Browns in-store (collectively, “Services”), regardless of how you access or use them, including through mobile devices. By using our Services, you are accepting the terms of this Privacy Policy, and you are consenting to our collection, use, disclosure, retention, and protection of your personal information as described in this Privacy Policy.

What Information Do We Collect, And How?

As an e-commerce site, we collect a range of information so that we can provide the best services to our customers. This includes basic information we need to sell and ship you items you buy as well as other information which helps us tailor our Services to meet your needs. We collect, process, and retain personal information from you and any devices (including mobile devices) you may use when you: use our Services, register for an account with us, complete any online forms (such as registration forms, competitions, and surveys), opt in to receive our newsletters and special offers, enter a competition or promotion, participate in social media functions through our Services, or correspond with us (by email, telephone, instant chat, social media or otherwise). We may also collect information about you in-store when you visit Browns and choose to participate in our pioneering technology that enhances your in-store experience. We also supplement the data you provide to us with data from data append services such as public or social graph data in order to better serve you with shopping content or promotions.

How Do We Use Your Information?

We use the personal information we collect to: process and fulfill orders you place, improve our Services, provide you with a personalized experience using our Services, contact you about your account and our Services, provide you customer service, provide you with personalized email marketing and promotional messages, deliver individualized advertising, and detect, prevent, mitigate, and investigate fraudulent or illegal activities.

Who Do We Share Your Information With?

We may disclose your information to service providers and marketing partners, and to other third parties as may be required for us to provide you access to our Services, to comply with our legal obligations, to facilitate our marketing and advertising activities, or as part of a corporate transaction. We do not disclose your personal information (such as name, address, email address, or phone number) to third parties for their marketing and advertising purposes, except where you have expressly agreed to this.


We use technology “cookies” to collect information and store your online preferences. Some of the cookies we use are essential to the functioning of our websites while others are used to enhance our Services. Our third party advertising partners also use cookies to deliver advertisements that are relevant to you and your interests. Information about online behavioural advertising and deleting or controlling cookies is available

How Do We Protect Your Data?

We protect your information using technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. Some of the safeguards we use include data encryption, password requirements, not storing credit card numbers, and monitoring our servers and systems for possible vulnerabilities and attacks. Scroll down to section 6 to learn more. Third Party Links The Services may contain links to third party websites and your use of these links may result in the collection, processing, or sharing of information about you.